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WordPress, Shopify & Web Performance Guides

Plain-English notes from 6+ years of building and fixing client sites: what makes a store fast, what to ask before hiring a developer, and how to stay visible in search as AI changes it.

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Each guide answers a question clients ask me before they hire.

How to Speed Up a WordPress Website (Core Web Vitals 2026)
WordPress

How to Speed Up a WordPress Website (Core Web Vitals 2026)

The fixes that move LCP, INP and CLS: hosting, caching, images, and plugin cleanup.

7 min read · Read guide →

Shopify vs WooCommerce in 2026: Which One Should You Pick?
Shopify

Shopify vs WooCommerce in 2026: Which One Should You Pick?

Cost, flexibility, SEO and maintenance compared, with a clear rule for choosing.

7 min read · Read guide →

WordPress vs Shopify: Which Should You Choose in 2026?
Comparison

WordPress vs Shopify: Which Should You Choose in 2026?

Pricing, ease of use, SEO and transaction fees compared, with clear scenarios for each.

8 min read · Read guide →

What to Check Before Hiring a Freelance WordPress Developer
Hiring

What to Check Before Hiring a Freelance WordPress Developer

Portfolio, process, pricing and support: the questions that separate good from risky.

6 min read · Read guide →

WordPress Maintenance Plan: What It Includes and Why You Need It
Maintenance

WordPress Maintenance Plan: What It Includes and Why You Need It

Tested updates, backups, security and monitoring: what you get and when it is worth it.

6 min read · Read guide →

10 Ways to Increase Your Shopify Store's Conversion Rate
Shopify

10 Ways to Increase Your Shopify Store's Conversion Rate

Ten fixes for traffic that visits but does not buy: speed, product pages, cart and checkout.

7 min read · Read guide →

Headless WordPress: What It Is and When to Use It
WordPress

Headless WordPress: What It Is and When to Use It

How headless works, what it costs you, and when classic WordPress is the smarter pick.

6 min read · Read guide →

SEO in the AI Era: Stay Visible in Google's AI Search
SEO

SEO in the AI Era: Stay Visible in Google's AI Search

Google says no special files or markup are needed. Here is what actually matters.

7 min read · Read guide →

WordPress Hacked? A Step-by-Step Recovery Guide
Security

WordPress Hacked? A Step-by-Step Recovery Guide

Contain, clean, restore and harden: the order that stops it happening again.

8 min read · Read guide →

Custom vs Ready-Made WordPress Theme: Which Is Better?
WordPress

Custom vs Ready-Made WordPress Theme: Which Is Better?

Cost, speed, flexibility and upkeep compared, plus a middle path and a simple rule.

6 min read · Read guide →

How to Fix a Website Built With AI: Review Checklist
AI

How to Fix a Website Built With AI: Review Checklist

Slow, buggy or not sure it is safe? A step-by-step review to make an AI-built site launch-ready.

7 min read · Read guide →

AI vs Web Developer: Do You Still Need One?
AI

AI vs Web Developer: Do You Still Need One?

What AI does well, where it falls short, and when an expert is worth it.

6 min read · Read guide →

Security Risks in AI-Generated WordPress Code
Security

Security Risks in AI-Generated WordPress Code

Missing escaping, nonces, permission checks and more: what to look for before you ship.

8 min read · Read guide →

Free Download

The Website Speed Checklist

28 practical checks to make a WordPress, WooCommerce or Shopify site load faster and pass Core Web Vitals.

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