Plain-English notes from 6+ years of building and fixing client sites: what makes a store fast, what to ask before hiring a developer, and how to stay visible in search as AI changes it.
— Latest Guides
Each guide answers a question clients ask me before they hire.
The fixes that move LCP, INP and CLS: hosting, caching, images, and plugin cleanup.
7 min read · Read guide →
Cost, flexibility, SEO and maintenance compared, with a clear rule for choosing.
7 min read · Read guide →
Pricing, ease of use, SEO and transaction fees compared, with clear scenarios for each.
8 min read · Read guide →
Portfolio, process, pricing and support: the questions that separate good from risky.
6 min read · Read guide →
Tested updates, backups, security and monitoring: what you get and when it is worth it.
6 min read · Read guide →
Ten fixes for traffic that visits but does not buy: speed, product pages, cart and checkout.
7 min read · Read guide →
How headless works, what it costs you, and when classic WordPress is the smarter pick.
6 min read · Read guide →
Google says no special files or markup are needed. Here is what actually matters.
7 min read · Read guide →
Contain, clean, restore and harden: the order that stops it happening again.
8 min read · Read guide →
Cost, speed, flexibility and upkeep compared, plus a middle path and a simple rule.
6 min read · Read guide →
Slow, buggy or not sure it is safe? A step-by-step review to make an AI-built site launch-ready.
7 min read · Read guide →
What AI does well, where it falls short, and when an expert is worth it.
6 min read · Read guide →
Missing escaping, nonces, permission checks and more: what to look for before you ship.
8 min read · Read guide →
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No obligation. Just a straight answer on what it needs.